Alex Lim ／ AI for Agents
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For property and insurance agents·One-to-one

Your clients can tell when a message is from ChatGPT.

I help property and insurance agents use AI so their messages still sound like them, and are more useful to the client. One-to-one, on your own listings and clients.

What we work on
Booked on WhatsApp · Usually replies the same day
Alex Lim
One-to-one
Your clients, your listings
Any AI tool
Including the one your agency gives you
20+
Years in tech, training and branding
30+
Companies trained
I have trained teams at
Why AI messages can put clients off

Clients get many messages. They can spot a generic one.

Some buyers say one ad brings calls from five agents. Some keep a second SIM card just for agents. When your reply sounds like ChatGPT, it looks like one more of those messages, and the client trusts you a little less.

Your agency may already give you an AI tool. The tool is not the hard part. The hard part is telling it what it needs to know, so the answer sounds like you and helps this client. That skill stays the same when the tool changes.

Changes every few monthsreplaced 0×
  • Prompt template pack
  • ChatGPT
  • Perplexity
  • Zapier automation
  • Copilot
Lasts about six months
Stays with youreplaced 0×
  • BackgroundWhat does the AI need to know about this client?
  • RoleWho is writing? You, in your own voice.
  • IntentWhat should the client understand, or do next?
  • ExampleA message you wrote before that sounded right.
  • FormatHow long? WhatsApp or email? Which language?
Lasts a whole career
What we work on

Your real clients. You leave with something you use the next day.

We do not use made-up examples. You bring the messages and listings from this week, with names removed, and we work on them together.

What I offer

Start with a 30-minute audit.

The audit is the first step. After it, you decide if you want more. There is no pressure to continue.

Start here ／ Audit

30-minute AI audit · RM100

Show me a few messages you sent this month, and how you use AI now. We find where AI can help you, and where it should not.

  • In person, in Kuala Lumpur
  • We look at your real messages
  • You leave with one change you can use the next day
  • An honest answer if you do not need more
Next ／ One-to-one

AI Sprint for agents

Four hours, one-to-one, on your own work. We build your reply set and your habit of checking every claim.

  • Your listings, clients and questions
  • Works with the AI tool you already use
  • Clear price given at the audit
Ask about the Sprint →
For agency leaders ／ Teams

AI training for your agents

The same way of working, taught to a group. Can be HRDC claimable if your agency is registered with HRD Corp.

  • Built around your listings or your products
  • Includes how to check claims before sending
Plan this for my agency →

Not sure yet?

Send me one message you wrote to a client this week, with the name removed. I will tell you honestly if AI can help, even if the answer is no.

Start a conversation →
How coaching works

We work on your real tasks.

I use the Sustained Impact Framework. It has three steps. The third step is the one most training skips.

STEP 01

Insight

We look at how you use AI today. Where do the answers go wrong? Often it is one or two habits.

STEP 02

Practice

We work on your real tasks together: a reply, a listing, a plan explanation, a follow-up. You do the asking. I help you see what to change.

STEP 03

Reinforcement

Between sessions, you use it on your own work. Next time, we look at what worked and what did not.

One time around the loop changes one habit. The loop keeps turning as new tasks come in. Over time, the new habit feels normal, not like hard work.

Point at a step to follow it
Who it is for

You do not need a tech background.

Who I am

A trainer who uses AI every day.

Before training, I was a Vice President of Marketing in tech and gaming companies. Now I train teams across Malaysia, and I coach people one-to-one.

I am not a programmer. I built my own website with AI, using the same steps I teach. I teach in English, and I use Bahasa Malaysia when it helps.

Tell me what you need →
11848
HRD Corp trainer ID
20+
Years in tech, training and branding
30+
Companies trained
KL
Based in Kuala Lumpur
Common questions

Questions people ask.

Can't I just learn it from YouTube?
You can learn the tool there. A video cannot look at your messages and show you what to change. Here we work on your real clients, and you leave with something you use the next day.
Is it HRDC claimable?
Not for most agents. HRDC claims go through an employer, and most agents are self-employed. If your agency is registered with HRD Corp, training for a group of its agents can be claimable.
Is AI-written copy allowed under the advertising rules?
AI often adds claims the rules do not allow, such as promises a listing or a policy cannot keep. We build the habit of checking every claim before you send it. You stay responsible for what goes out, so check your agency's rules too.
My agency already gives me an AI tool. Do I need this?
We will use that tool. The tool is not the hard part. Knowing what to tell it, and what to check in its answer, is.
Do I need to know about tech?
No. If you can send a WhatsApp message, you can do this. We start from how you work today.
Online or in person?
We meet in person for the first session, in Kuala Lumpur. After that, we can decide together if some sessions can be online.
How much does it cost?
The audit is RM100 for 30 minutes. After the audit, I give you a clear price for anything more, before we start.
Is my client information safe?
We cover this in the first session. You learn what is safe to put into an AI tool, and what to keep out of it, such as IC numbers and policy details.
Get started

Book your audit, or ask a question.

A few lines is enough. Tell me if you work in property or insurance, and what you want AI to help with.

WhatsApp — fastestwa.me/alexlim.king → Emailalex@coreapexteam.com → LinkedInalexlimsiuking →
Based inKuala Lumpur